March 1, 2011

Weekend Workshop – June 11&12

Join us for a hands-on weekend seminar where we take you step by step through the process of setting your website or blog. We have created this workshop to give you an affordable and fast option for getting a good-looking website up and running in one weekend – no programming, coding, or heavily technical stuff required.

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This training is for:

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  • Business professionals who want a DIY website
  • Website owners who would like to have complete control of their website by using WordPress

During the workshop we will:

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  • Guide you through buying a domain and setting up your web space
  • Show you how to install WordPress on your site
  • Help you pick the best theme for your site, market and goals.
  • Teach you how to customize your chosen theme’s color scheme and header graphic.
  • Take you through a complete tour of WordPress dashboard
  • Show you how to add content to your website
  • Teach you how to add YouTube videos
  • Explain what is SEO (Search Engine Optimization) and why you should care
  • Teach how to monitor your website performance by using Google Analytics and other tools

At the end of the weekend you will have:

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  • A brand new website you can update yourself
  • Understanding of how to manage and update your new site
  • Dozens of tips and tricks about using WordPress
  • Better understanding of what websites need to be successful

What you should bring:

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  • Your own laptop with wireless access (Don’t forget your cord!)
  • Bring along any digital photos you already know can be on your site
  • If possible, write a short “About us” paragraph and any other textual content you want or your site


401-68 Water Street Vancouver, BC V6B 1A4


Saturday June 11, 2011 – 10 am – 5 pm

Sunday June 12 , 2011 – 10 am – 5 pm

Registration on Saturday June  14 9:30 am


The cost of the workshop is $449 + HST.

Included: One premium theme of your choice

Not included: Web hosting fees – $9.95/month; Domain registration –$15/year or less

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Detailed workshop curriculum


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  • How to pick a domain name
  • How to find out if the domain name is available
  • Registering the domain name
  • Redirect name servers

cPanel environment

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  • Define you website
  • Install WordPress
  • Overview of cPanel functionality
  • Set up custom email addresses (

WordPress Backend

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  • Log into your WordPress
  • Overview of dashboard and menus
  • Basic settings

WordPress Themes

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  • Themes overview
  • Chose a WordPress theme that will make you new site look extremely professional
  • Install the theme (s) of your choice
  • Customizing your website theme. Add your own logo


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  • Overview of basic content elements: pages, posts and widgets
  • Adding pages
  • Adding posts
  • Adding pictures
  • Embedding videos from YouTube

WordPress Plugins

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  • What are plugins and why we need them?
  • How to install plugins
  • Install a short list of essential plugins


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  • Overview
  • Setup links widget
  • Setup Google AdSense as a widget

SEO 101

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  • What is SEO and why you should care
  • Description, title, keywords
  • H1/H2  tags
  • Setting up permalinks
  • Submit site to search engines

Free Google Tools

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  • Google webmaster tools
  • Setting Google analytics for your Website

What’s next?

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  • SEO
  • Local search
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Michelle Castillo

Online Business Expert and WordPress Consultant, passionate about helping business owners to benefit from today’s online technology. I provide my clients with hype-free concise advice about the reality of what online success requires.