In a recent video Google’s Matt Cutts talks about how older websites may suffer penalties in Google Search if they don’t update their websites soon. These older websites will see no upward change in their search engine rankings, unless updated, and could actually see their rankings lowered.
Search Engine Rankings
Some websites, as old as 15 years, have excellent rankings but unless they update their sites to newer technologies that include mobile readiness, they may start to suffer in search engine rankings. To avoid that faith, websites must be updated as changes happen in today’s fast moving website technological advances that come along on a regular basis. Staying competitive and keeping a website high in Google rankings is critical to the success of your website.
Upgrading a Website
Today’s newest technology makes updating your website easier than ever before. Unfortunately many website owners neither have the time or the inclination to begin the long process of updating a website. Not updating an older website makes it look dated and stale to people landing on it. This is not what any visitor or owner wants. If this is you, hire someone as soon as possible to get your website updated so you maintain your search engine rankings.
In the process, the person who updates your website will also make it accessible for mobile users, which helps to broaden your customer base and impress Google algorithms, when new updates are done by search engines. Having a mobile ready site is critical these days, as so many people use mobile phones and tablets to surf the internet.
Providing a Great User Experience on Your Website
Today search engines are looking for site which provides people with the best user experience. When search engines find these sites they will automatically start to rank them higher, even if they are newer websites. Older websites that have not kept up with the times will fall in rankings. Your website may have the best information available for people, but if your website has not been updated you’ll be losing over the long term.
Updated Costs Pay for Themselves Over Time
Yes, it will cost you either your time or money to get your website up-to-date, but the return on investment will more than pay for the costs of updating your website. Maintaining good website rankings will provide you with new customers, as well as keeping your loyal customer base happy. This means more money for you by seeing and overall increase in sales or services.
For these reasons, you need to speak with a qualified website designer who can update your site immediately. They understand everything that is required to ensure that your search engine rankings are maintained or even improved. Many older sites have a significant amount of value, and a website owner should always be looking to improve and build on that value.
Off course, we at WP Insider are happy to help. If you would like to schedule a 20 minutes complimentary consultation to see how your website can be updated, please contact us. We are here to help!