January 21, 2011

How to Set Up Google Analytics For Your WordPress Website

If you have a WordPress blog, you should be looking at ways to track the amount of traffic that visits the page. Google Analytics does just that and is a free service offered by the search engine giant.

If you do not have Google account , you should set one up before you start.

Sign Up For Google Analytics

Go to http://www.google.com/analytics and sign in using your Google account.

Once you have signed in you will see a screen similar to this one

Google Analytics Getting Started Screen

And on this page, we need to click Sign Up, in the bottom left.

Next you will be directed to the “New Account Signup” page:

Google Analytics New Account Setup

Here, you will be to creating a new account and that begins with entering the URL of the website that you would like to track data for.

Click continue, enter all other relevant personal information such as name, phone number and location. Then, click on the ‘Terms of Service’ icon before creating a new account.

For right now, if you wanted to, you could track a single domain. If you’re interested in doing so, you

can add multiple sub-domains to that domain or you could have multiple top level domains. We recommend that you go withto go with Multiple Top Level Domains.

For now, please ignore the requirement to paste the script code into you site. Simply skip the “paste this code” for right now and click Save and Finish.

Install Ultimate Google Analytics plugin

Go back to you WordPress dashboard and install “Ultimate Google Analytics” plugin. Make sure you activate it once the installation is done. Once you have activated the plugin you will have access to the it’s setting page by clicking Ultimate GA button which can be found under “Settings” in the left-side bar of the WordPress dashboard.

Insert Google Analytics code into the setting area of Ultimate GA

Go back to Google Analytics setting area. Find your tracking code. It is a string with the format:

UA-xxxxxxxx-xx.  Simply copy this  code into the setting area of the plugin and you are all set.

You have now plugged the Google Analytics code on every page you may need and are tracking the information both using Google Analytics.

Sometimes, Google Analytics doesn’t recognize the tracking ID right away. So, give it a few minutes just in case. But eventually, you can go back to Google Analytics and you will see a green V sign under the status.


Michelle Castillo

Online Business Expert and WordPress Consultant, passionate about helping business owners to benefit from today’s online technology. I provide my clients with hype-free concise advice about the reality of what online success requires.